Education
2012-2014
M.Ed Secondary Education
University of New Hampshire
2008-2012
B.A in Psychology
University of New Hampshire
Professional Background
2022-2024
Marketing Consultant
Driving significant social media growth through strategic community management, targeted ad campaigns and organic engagement tailored to each client's unique needs.
Building and implementing comprehensive content strategies from the ground up, increasing brand engagement by 40% on average.
Managing all aspects of content creation, from capturing and editing visuals to scheduling and publishing, ensuring a cohesive brand presence across platforms.
Regularly reviewing analytics to optimize campaigns, leading to a 15% increase in sales and a 20% growth in website traffic.
Spearheading dynamic web and graphic design projects, boosting online interactions and improving user experience.
2021-2024
Founder &
Marketing Director
Seacoast Picnic Co.
Portsmouth, NH
Founded and propelled Seacoast Picnic into a recognized brand through strategic multi-channel marketing, mastering the use of Instagram, Tik Tok and Facebook to maximize customer engagement.
Expertly crafted the brand's identity at inception, integrating sophisticated market research and competitive analysis into the development of a cohesive marketing plan that solidified our digital presence.
Leveraged marketing acumen to secure high-profile media features for Seacoast Picnic in The Wall Street Journal, NH Magazine, and Northshore Magazine, underscoring the brand's industry impact and success.
2017-2023
Marketing Manager
Connecting Point Marketing Group
Rye, NH
Pioneered the transition from a purely print-based to a digital directory, modernizing the company's approach and expanding its reach in the digital landscape.
Transformed the company's video strategy from a singular video to a robust library, vastly increasing available digital content and enhancing user interaction.
Drove a 25% increase in follower engagement year over year on LinkedIn showcase pages through targeted content strategies and community management.
Spearheaded email marketing initiatives, significantly contributing to content creation and campaign management to maximize audience engagement.
2014 - 2016
Project Manager
TideWatch
Greenland, NH
Acted as the primary point of contact for high-profile clients such as Citibank, Dick's Sporting Goods, CNN, Bose, and ESPN.
Managed a creative team to develop and produce tailored content based on client requirements.
Assisted clients in creating effective marketing, communication, and advertising strategies.
Certifications
Social Marketing
Hootsuite
Google Analytics IQ
Inbound
Hootsuite
Awards
2023 10 to Watch
Catapult Seacoast
Volunteer
100 Women Who Care
Seacoast
Red's Good Vibes
Portsmouth
Big Sister of NH
Portsmouth
Passions
Travel
Health
Skiing